On April 4th, 2008 Marketing Vox reported on Nickelodeon's virtual world development... particularly about various extensions to couple their current virtual worlds and a new virtual world concept developed by Nick - Monkey World.
According to the article Monkey World will contain social networking features but will be more of a massive multiplayer online game (MMOG) than a traditional virtual world.
This idea at least to me seems to be a better approach than what most people think of as a virtual world... since most of the virtual worlds I've tried out seem to be lacking in the area of organizing and collecting/storing your in-world social data.
Also, having something to accomplish in the virtual world much like a MMOG operates would reduce the standard boringness of going to a virtual world and just explore... it gives you something to do if you aren't feeling quite social at the time or are new - it gives you something that you can connect with other users about!
Having something to connect with other users in a virtual world is important because knowing what to say to someone else to connect with them in a standard virtual world can be challenging...
But once you add in the dynamic of all having a common goal or at least something to work for like in a MMOG you instantly have something in common that you can begin a conversation or even a friendship with!
I think that the two unique dynamics of Nick's new Monkey World with integrated social networking and an MMOG-like concept can become a model for all virtual worlds.
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